Posts Tagged: ‘Stardock’

Don’t Hate Your Fans

August 6, 2011 Posted by E. Zachary Knight

It has come to my attention, in a rather unsettling way, that content producers are more and more often turning to an adversarial relationship with their fans. I have seen this over the last year in the games industry as more and more game companies are turning to always on DRM (Ubisoft, Blizzard) or are turning to forcing fans to pay extra for online play if they get the game second hand (EA, THQ among others). This type of adversarial behavior is not even confined to games. It happens in film, music and television. Just recently, I had an encounter with SyFy over the policy of punishing fans of their shows who choose to watch online.

In everyone of these cases, the content producers are somehow “surprised” that their decisions are met with backlash from their fans. I don’t really understand why anyone can be surprised by that reaction. When you treat someone well for many years and then, for seemingly no reason, decide to slap them across their face, it should be no surprise that your fans will react poorly. (more…)